Should the animals be used for scientific research Is it humanly Essay - 1

Should the animals be used for scientific research Is it humanly - Essay Example My claim is based on the fact that I am a person of high moral standing and as a specialist in bio-medicine I understand the challenge of using human beings for certain tests. I believe that animals have rights which should be respected much like human rights should. This in effect means that I am against the use or misuse of animals in some ways. Since the issue of animal experimentation is an issue of great concern, my audience comprises politicians, medical experts, animal rights activists, those who view animals as an exploitable resource, and those who have no idea about the subject. It is believed that each year over 50 million animals are used for research world wide. Some people have argued that this goes against animal rights as testing causes pain to the animals. However, this claim is in whole a generalization. One only needs to consider the developments that have been achieved in medicine today to realize how important animal testing is to human kind. Modern societies have developed regulations that govern the use of animals for experimentation. One such regulation is Britain’s Cruelty to Animals Act (1876). Some of the requirements are concerned with the minimization of pain and other unsuitable effects to the animal being used for a test. Claude Bernard (125), the prince of vivesectors himself stated that animal testing is exclusively for the â€Å"hygiene† and â€Å"toxicology† of man. Many people have claimed that animals have their moral rights. For example, Tom Regan believes that animals have self consciousness, desires and beliefs and are therefore beings. These beings have inherent value and therefore rights that must be respected (Singer 346). However, Regan also states that to save human lives, killing animals is allowed. Animal testing is carried out as a measure to preserve or protect the human being from harm. This is more clearly understood by asking; how many

Women In Power Roles Essay Example | Topics and Well Written Essays - 750 words

Women In Power Roles - Essay Example As the report declares traditional gender roles were challenged by the Feminist Movement initiated by Betty Friedan, who encouraged women to shake off their domestic role and emerge into the workplace. As a result many women are financially independent and have even emerged into positions of political power, such as for example women like Margaret Thatcher, Golda Meir and Hilary Clinton. The Macquarie Dictionary defines feminism as â€Å"advocacy of equal rights and opportunities for women, especially the extension of their activities into the social and political life†. This definition suggests that women’s access to power within the public sphere has always been one of the main objectives of the feminist movement. This paper stresses that in Western societies, women have moved far ahead of their contemporaries in developing countries in terms of increased power and competition with men in all arenas. Workplace empowerment and women’s rights have pushed forward the cause of women and increased their power and influence in the world. Many of the traditional notions of feminity and restrictions within gender defined roles are being challenged as the world view is being changed by radicals such as Toni Morrison, Virginia Woolf, Betty Friedan, Oprah Winfrey and many Asian writers and reformers. Perhaps one of the best examples of gender power play that has occurred in recent times is the example of Bill and Hilary Clinton.

Determination of the Focal Length of a Convex Lens

Determination of the Focal Length of a Convex Lens Shaikh Ilyas AIM: To determine the focal length of converging lens and it’s radius of curvature. HYPOTHESIS: The relationship between u and v and the focal length f for a convex lens is given by . Where f is the focal length, u is the distance between the object and the lens v is the distance between the image and the lens. Real and Virtual Images: Lenses produce images by refraction that are said to be either real or virtual. Real images are created by the convergence of rays and can be projected onto a screen; real images form on the side of the lens that is opposite to the object and by convention have a positive image distance value; Virtual images are formed by the apparent extrapolation of diverging rays and cannot be formed on a screen, whereas virtual images form on the same side of the lens as the object and have a negative image distance value.[1] [2] BACKGROUND: For a thin double convex lens,refractionacts to focus all parallel rays to a point referred to as the principal focal point. The distance from the lens to that point is the principal focal length f of the lens. Below is the derivation of the lens formula Following graphic illustrates a simple lens model: [3] where, h= height of the object h’= height of the object projected in an image G and C = focal points f= focal distance u= Distance between the object and the focal point O= Centre of the lens v= Distance between the centre of the lens and image plane Assumptions Lens is very thin Optical axis is perpendicular to image plane Proving is true. Proof In ΔAHO, In ΔEDO, ∠´ (1) In ΔBOC, In ΔEDC, ∠´ (2) Equating equations (1) and (2), Dividing both sides by v, Hence the formula is proved. VARIABLES: Independent: Distance between the candle and the lens Dependent: Distance (v) from the image to the lens Control: This experiment was conducted in an almost dark room. Same sheet of paper used as the screen. A stable candle flame The time taken for a sharp and focused image to settle The size of the candle. METHOD FOR CONTROLLING VARIABLES: Made sure that the room was sufficiently dark enough to carry out this experiment as smoothly as possible without any entrance of light from the outside. So I pulled down the blinds of the windows and also made sure that there was no draught present in the room that can make the candle flame unstable. Moreover, I waited for around 6-7 seconds for the image to be seen as sharp and focused. And throughout this experiment I used candles of the same make and size. APPARATUS REQUIRED: 2 meter rules A white screen Candle Convex lens PROCEDURE: I divided this experiment in to 2 parts, A and B. In part A, I experimented using a single lens at a time, while in part B, I used 2 lens in contact at a time. Part A: Firstly I set up the apparatus as shown in Figure 1 above by making the distances v and u the same. So the image observed on a plain white screen was focused and clear Recorded the value of the lengths u and v and thereby marking these original points using a chalk on the bench. Then I adjusted the length of u by moving it away from the lens by 5cm. Consequently, I adjusted the length of v until a sharp and focused image was seen. Recorded this distance of u and v Repeated step 3 4 for 7 different values of u by increasing the distance by 5 cm in each step. And recorded the values of u and v for every increment. Then I placed the candle and the screen back in their original marked positions. Finally, repeated the steps 1-8 by using different convex lenses A, B, C, D and E. Figure 1: Setup of the apparatus for Part A Part B: Firstly I set up the apparatus as shown in Figure 2 by making the distances v and u the same. So the image observed on a plain white screen was focused and clear Recorded the value of the lengths u and v and thereby marking these original points using a chalk on the bench. Then I adjusted the length of u by moving it away from the lens by 5cm. Consequently, I adjusted the length of v until a sharp and focused image was seen. Recorded this distance of u and v Repeated step 3 4 for 4 different values of u by increasing the distance by 5 cm in each step. And recorded the values of u and v for every increment. Repeated the above steps 1-5, thrice. Figure 2: Setup of the apparatus for Part B DATA COLLECTION AND PROCESSING: Part A: Table 1: Data collected for convex lens A Table 2: Data collected for convex lens B Table 3: Data collected for convex lens C Table 4: Data collected for convex lens D Table 5: Data collected for convex lens E Part B: Table 6: Data collected for Trial 1 Table 7: Data collected for Trial 2 Table 8: Data collected for Trial 3 Using the formula, R = 2f I can calculate the value for the radius of curvature. The value of f can be found using the equation. Part A: Table 9:Data processing for convex lens A Standard deviation: ÃŽ ´m = = = 0.30967 Therefore, the focal length is 10.01+ 0.31 cm The % error = = 3.1% Table 10:Data processing for convex lens B Standard deviation: ÃŽ ´m = = = 0.47044 Therefore, the focal length is 10.26+ 0.47 cm The % error = = 4.6% Table 11:Data processing for convex lens C Standard deviation: ÃŽ ´m = = = 0.30500 Therefore, the focal length is 9.89+ 0.31 cm The % error = = 3.1% Table 12:Data processing for convex lens D Standard deviation: ÃŽ ´m = = = 0.32524 Therefore, the focal length is 10.15+ 0.33 cm The % error = = 3.2% Table 13:Data processing for convex lens E Standard deviation: ÃŽ ´m = = = 0.20508 Therefore, the focal length is 9.76 + 0.20508 cm The % error = = 2.1% Part B: Table 14: Data processing for Trial 1 Standard deviation: ÃŽ ´m = = = 0.43905 Therefore, the focal length is 19.85 + 0.44cm The % error = = 2.2% Table 15: Data processing for Trial 2 Standard deviation: ÃŽ ´m = = = 0.16976 Therefore, the focal length is 19.76 + 0.17 cm The % error = = 0.9% Table 16: Data processing for Trial 3 Standard deviation: ÃŽ ´m = = = 0.14809 Therefore, the focal length is 19.90 + 0.15 cm The % error = = 2.2% CALCULATIONS AND DATA PRESENTATION: Table 17: Data presentation for Convex lens A (cm)-1 (cm)-1 (cm)-1 <

Symbols and Symbolism Essay - Role of Symbolism in The Great Gatsby :: Great Gatsby Essays

The Crucial Role of Symbolism in The Great Gatsby The critic Harold Bloom once wrote, "Never has symbolism played such a crucial part in the very foundation of a novel as it does in Scott Fitzgerald's masterpiece, The Great Gatsby." The dictionary defines the word symbolism as, "The practice of representing things by means of symbols or of attributing symbolic meanings or significance to objects, events, or relationships." The novel takes place during the summer of 1922, in Long Island and New York City. Daisy and Tom introduce Nick to Jordan Baker, a beautiful female golfer who cheats at the game; Nick and she begin a relationship. Not long after they meet, Nick travels to New York City with Tom and Myrtle. Gatsby asks to speak to Jordan alone, and, through Jordan, Nick later learns more about his mysterious neighbor. Gatsby's extravagant lifestyle and wild parties are simply an attempt to impress Daisy. After an awkward reunion, Gatsby and Daisy restore their connection. Tom soon grows suspicious of his wife's relation ship with Gatsby. Daisy realizes that her marriage is to Tom, and Tom sends her back to East Egg with Gatsby, attempting to prove that Gatsby cannot hurt him. When Nick, Jordan, and Tom drive through the valley of ashes, however, they discover that Gatsby's car has hit and killed Myrtle, Tom's lover. They rush back to Long Island, where Nick learns from Gatsby that Daisy was driving the car when it struck Myrtle, but that Gatsby intends to take the blame. The next day, Tom tells Myrtle's husband, George, that Gatsby was the driver of the car. George then goes to find Gatsby; he finds him at his mansion and shoots him. An excellent example of symbolism in The Great Gatsby can be found in many places including, the ash heap, Gatsby's silk shirts, the green light, The Eyes of Doctor T. J. Eckleburg, and Gatsby's library. The eyes of Doctor T. J. Eckleburg are a pair of fading, "bespectacled" eyes painted on an old advertising billboard over the valley of ashes, "But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment the eyes of Doctor T.

Corporate Reputation Essay

The respondents also recognize the internet as the best avenue for making one’s corporate social responsibility known to the public. Ninety five percent of the respondents (95%) believe that the internet is the best avenue for making one’s corporate responsibility known whilst only five percent believe that there are other communication strategies that could be used in making one’s corporate social responsibility known. Although the respondents’ answer vary when asked why corporate social responsibility is important, they all believe in the fact that this is important for a certain organization, thus one hundred percent (100%) of the respondents believe that this should be inherent in most organizations. They also believe in the importance of public practices in order to make the public aware of corporate social responsibility, which could be essential to the success of their businesses. One hundred percent of the respondents also show that based on their experience, public relations played a very important role in changing the image of their company that significantly affects the profit they receive. Public relations, after all tremendously alter businesses. People tend to get impressed when an image of a certain company is positively shown which then significantly affects sale of products and or services. ? As seen in this study, corporate social responsibility is essential in increasing the profits of most corporations. The concept of corporate reputation has been extensively investigated in the fields of economics (Shapiro, 1983; Wilson, 1985; Kreps & Wilson, 1982; Milgrom & Roberts, 1982, 1986) and corporate strategy (Weigelt & Carnerer, 1988; Fombrum, & Shanley, 1990; Shamsie, 2003). Herbig and Milewicz (1995, p. 18) have defined reputation as â€Å"an estimation of the consistency over time of an attribute of an entity†, and emphasize the fact that an organization can have several reputations, one for each attribute such as price, product quality, innovativeness, management quality – or a global reputation. The development of reputation research is based on the vision of imperfect information in which actors depend on proxies and signals to make logical assumptions about the intentions and future behaviors of other actors (Fombrum & Shanley, 1990). Thus, reputation models presume a strong coupling between past actions and future expectations, and organizational attributes and the assessment of firms (Weigelt & Camerer, 1988). The importance of corporate reputation in the management field is dependent on the fact that corporate audiences routinely rely on the reputations of organizations in making investment decisions, career decisions and product choices (Dowling, 1986). In addition, reputational advantages that are borne out of informational asymmetries can provide firms with a valuable resource that they can use against their rivals for a relatively long period of time (Shamsie, 2003). The intangible nature of reputation, its rarity and social complexity, makes it hard to trade and copy; therefore, reputation can contribute significantly to performance differences among organizations (Barney, 1991; Peteraf, 1993). Corporate Trustworthiness The importance of the concept of trustworthiness is closely linked to the development of trust and trusting behavior literature. Trusting behavior suggests permitting oneself to be in a potentially vulnerable position relative to another, while possessing some knowledge of the other that inspires trust in his goodwill i. e. in his good intentions (Blomqvist, 1997). Thus, risk and some information about the potentially trusted person or situation are seen as necessary conditions for trust to exist (Lewis & Weiger, 1985; Oakes, 1990). This information about the potentially trusted person can be used to deduct the future behavior of the person. Along the same line, Good (1988) indicated that trust is based on expectations of how another person will behave, based on that person’s present and past implicit and explicit claims. In a similar position, Mayer, Davis & Schoorman (1995), in their comprehensive research, determined more than ten different individual and organizational traits that lead to trust, resuming these concepts into three constructs: ability, benevolence and integrity. In a similar setting, Blomqvist (1997) identified two main dimensions of trustworthiness, named competence and goodwill. Competence encompasses technical capabilities, skills and know-how, while goodwill suggests moral responsibility and positive intentions towards the others. Nonetheless, these organizational traits are hard to observe directly, making difficult the evaluations of corporate trustworthiness (Barney & Hansen, 1994). These concepts can be very essential to companies who would want to increase their profits. It is because of this that this study gives importance to public relations in making corporate social responsibility known to the general public. Public relations, after all tremendously alter businesses. People tend to get impressed when an image of a certain company is positively shown which then significantly affects sale of products and or services. Findings For majority of the companies who served as samples for this study, the issues related to CSR are of great importance. This is evident as most of the company websites examined have devoted a section dedicated to corporate social responsibility/corporate citizenship/sustainable development issues and that these sections are usually found in the most relevant levels of their websites, majority can be found in the home page. Obviously, the presence of this section shows the explicit recognition of the said issues. In the same manner, this serves as the companies’ recognition of the importance of corporate social responsibility on their corporate websites. They also place them between the second and third hierarchical levels which again reveal their importance. However, it is also obvious enough that these corporations have not maximized their use of communication strategies in making their social responsibility known. Recommendations For future researchers on the said topic, the author of this study recommends a case study focusing on the patrons of the aforementioned companies instead of the representatives of each organization. Through this, future research could give importance to the perception of the public on the said topic. It is also through this that one could prove that corporate social responsibility, displayed in the websites, truly provide a legitimating activity for the organization in the society. In the same manner, the public could also share their opinions and views on corporate responsibility, how important it is for them and how it affects their loyalty to a certain organization. The author of this study also recommends a case study of two different companies with different backgrounds on corporate social responsibility. In doing so, future researchers would look at how profits were affected because of publishing their CSR over the internet. It is also recommended that future researchers look into the disadvantages being faced by companies (if there are any) who do not publish their corporate social responsibility over the World Wide Web. For another research that shall look into public relations, it is recommended to look into the other communication strategies that companies use in making their consumers aware of their corporate social responsibility. Lastly, the author also recommends a study that would look into the best way of transmitting social responsibility messages to the public. A case study of such could help companies in making their businesses better. This could also help companies in devising strategies that would be beneficial to their businesses, ensuring that the money they reserve for public relations and corporate social responsibility shall be maximized and in the same way; that their programs would be advantageous to their businesses. References Becker, B. E. & Huselid, M. A. 1998. Human resources strategies, complementarities and firm performance. Paper presented to the Academy of Management Annual Meeting, Seattle, WA, July. Berle, A. Jr and Means, G. C. 1968. The Modern Corporation and Private Property, Macmillan, New York, NY. https://www.bsr.org/

Confident Interval

Fall 2012 Assignment 5 (Total Points Possible: 15) Name: Banner ID: Instructions: Use this page as your cover page, and attach your groupwork behind your work. Your assignment answers should be in complete and grammatically correct sentences. 1. According to the National Center for Health Statistics (2004), 22. 4% of adults are smokers. A random sample of 300 adults is obtained. (a) Describe the sampling distribution of phat, the sample proportion of adults who smoke. (b) In a random sample of 300 adults, what is the probability that at least 50 are smokers? c) Would it be unusual if a random sample of 300 adults results in 18% or less being smokers? Explain your answer.2. A machine at K&A Tube & Manufacturing Company produces a certain copper tubing component in a refrigeration unit. The tubing components produced by the manufacturer have a mean diameter of 0. 75 inch with a standard deviation of 0. 004 inch. The quality-control inspector takes a random sample of 30 components once each week and calculates the mean diameter of these components. If the mean is either less than 0. 748 inch or greater than 0. 752 inch, the inspector concludes that the machine needs an adjustment. a) Describe the sampling distribution of the sample mean diameter for a random sample of 30 such components. (b) What is the probability that, based on a random sample of 30 such components, the inspector will conclude that the machine needs an adjustment when, in fact, the machine is correctly calibrated?3. In a random sample of 678 adult males 20 to 34 years of age, it was determined that 58 of them have hypertension (high blood pressure). Source: The Centers for Disease Control. (a) Obtain a point estimate for the proportion of adult males 20 to 34 years of age who have hypertension. b) Construct a 95% confidence interval for the proportion of adult males 20 to 34 who have hypertension. Interpret the confidence interval. You wish to conduct your own study to determine the proportion o f adult males 20 to 34 years old who have hypertension. (c) What sample size would be needed for the estimate to be within 3 percentage points (interval length is 0. 06) with 95% confidence if you use the point estimate obtained in part (a)? (d) What sample size would be needed for the estimate to be within 3 percentage points with 95% confidence if you don’t have a prior estimate (use phat=. )? 4. A random sample of 60 married couples who have been married 7 years was asked the number of children they have.The results of the survey are as follows: 0 0 0 3 3 3 1 3 2 2 3 1 3 2 4 0 3 3 3 1 0 2 3 3 1 4 2 3 1 3 3 5 0 2 3 0 4 4 2 2 3 2 2 2 2 3 4 3 2 2 1 4 3 2 4 2 1 2 3 2 The data is also in Excel format on Blackboard: FamilySizeData. xls. (a) Obtain a point estimate for the mean and standard deviation number of children of all couples who have been married 7 years. (b) What is the shape of the distribution of the sample mean? Why? c) Compute a 95% confidence interval for the mean number of children of all couples who have been married 7 years. Interpret this interval. (d) Compute a 99% confidence interval for the mean number of children of all couples who have been married 7 years. Interpret this interval. (e) You wish to conduct your own study to determine the mean number of children of all couples who have been married 7 years. What sample size would be needed for the estimate to be within 0. 25 (interval length is 0. 5) with 99% confidence if you use the point estimates obtained in part (a)?

Essay Sample on the Tragedy of the Commons Is It Inevitable

Essay Sample on the Tragedy of the Commons Is It Inevitable This is a situation in which a few individuals try to reap the greatest benefit from a given situation neglecting the well being of the society. In our society today there are several tragedies of the commons as described by Garrett Hardin. One of the most popular is the ever increasing population and the resources are still the same. The current world population is estimated at seven billion. All these people need resources like air, water and food to eat which are among the most essential needs to any human being. The only problem is even with the increase in population these resources have not changed but have actually been polluted as for the case of the air and water (Ostrom et al 56). As a result some individuals in government top positions have taken advantage of the positions and neglected the common man. They have set up industries which are emitting harmful gases into the environment making the air to be polluted. As a result of the mining of oil which at times is done at sea, has spilled to the ocean as a result of negligence. Also the common people at times don’t really mind about themselves, especially those involved in the fishing industry, they tend to carry out their fishing activities thought the year thus not giving time for the young fish to grow and in the end they end up being depleted and no fish at all to anyone. Garrett Hardin did a study of this and he found out that technical solutions to this problems and that the tragedy is inevitable. So he defined a technical solution as one that requires verly little or no change. That is the only solution is privatizing the activities since if left to the commoners, they will not be able to take control (Hardin 32). Milton Friedman and Elinor Ostrom are some of the scholars who opposed the tragedy of the commons by Garrett Hardin by proving that the common people can be responsible of the resources available, other than privatization. In her case Ostrom has documented how various communities manage common resources, irrigation waters, fisheries equitably and sustainably over the long term.Milton Friedman advocated for unrestricted markets where there is freedom for the common people. These two scholars would offer different solutions to the population problem, instead of trying to fight the increasing population they would embrace it and look for solutions which would even work in future thus saving time which would have been spent to look for further solutions(Hardin 34). In my opinion, Ellinor Ostom’s approach would work because this makes every person responsible for each and ever action one makes and he or she is responsible of the outcome of their deeds .If the privatization continues, the common people tend to be rebellious to authority and will continually oppose and feel degraded. Another solution would be giving the people full responsibility but set rules and regulations so that whoever breaks them is punished so as to protect the majority. In conclusion the tragedy of the commons should be one issue which is discussed in a wider perspective because it affects all the stakeholders involved and eventually we are the people who suffer the consequences.

How to Determine a Reading Schedule

How to Determine a Reading Schedule Despite your best efforts, its sometimes difficult to stick with your plan to finish that list of books. Other projects get in the way. You may find yourself overwhelmed by the size of the book youve chosen. You may just let the habit of reading slide or slip until youve forgotten much of the  plot and/or characters; and, you feel that you might as well just start over. Heres a solution: Set up a reading schedule to get you through those books! All you need to get started is a pen, some paper, a calendar, and of course, books! How to Set up a Reading Schedule Pick a list of books youd like to read.Determine when you will start reading your first book.Select the order in which youd like to read the books on your reading list.Decide how many pages you will read every day. If youve decided that youll read 5 pages per day, count the number of pages in the book that youve selected to read first.Write the page span (1-5) down on paper next to your selected start date. Its also a great idea to write your schedule up on the calendar, so you can track your reading progress by crossing off the date when youve finished your reading for that day.Continue through the book, tracking where each stopping point will be. You may decide to mark the stopping points in your book with a post-it or pencil mark, so the reading will seem more manageable.As you page through the book, you may decide to alter your reading schedule (add or subtract pages for a particular day), so youll stop and/or start on a new chapter or section of the book.Once youve determined th e schedule for the first book, you can move on to the next book on your reading list. Follow the same process of paging through the book to determine your reading schedule. Dont forget to write the page numbers down next to the appropriate date on a piece of paper and/or on your calendar. Get Outside Support By structuring your reading schedule in this way, you should find it easier to get through those books on your reading list. You can also get your friends involved. Share your schedule with them and encourage them to join you in your reading. Its great fun, youll be able to discuss your reading experience with others! You could even turn this reading schedule into a book club.

Assessing the effects of evolving consumer expectations of corporate philanthropy on the shareholder and stakeholder primacy models of CSR. A case study of Marks and Spencer

In other words, it involves spending organization’s resources for the benefit of society. It is usually done directly or through a company’s foundation. In some cases, donations are in the form of an organization’s facilities, products and services. The areas covered under corporate philanthropy consist of education, health, art and environment (Council on Foundations, 1982). On the other hand, CSR or corporate social responsibility is an enterprise level program designed to bring positive change in society. The primary effect of the evolution of consumer expectation on CSR is the incorporation of this concept into corporate strategy of such organizations. Likewise, the effect on the shareholder’s model of CSR is also considerable. The incorporation of the CSR model within corporate strategy enables the shareholder to enjoy returns from the CSR program of the organization. The returns usually manifest in the form of increased sales and profits, which resul ts from the goodwill created by the CSR program (Urip, 2010). One of the distinctive features of the CSR concept is the involvement and participation of all the stakeholders including shareholders, employees, customers, supply chain partners, community and government. This feature is the central point of the stakeholder’s primacy model of CSR. According to this model, the CSR incorporates the interests of the society at both the strategic and operational level. Furthermore, this concept also entails the interaction and relationship of all the key stakeholders in the context of CSR. This means that an integral aspect of CSR is the interaction of the organization with internal and external stakeholders. The internal stakeholders consist in the form of employees, top management and shareholders, whereas external stakeholders consist of government, non-government organization and community. The scope of issues that CSR covers ranges from the environment, economic and social faced by the community and society at large. The stakeholder’s primacy model on CSR also entails that CSR should be considered separate from the core operations and activities of the business. This means that CSR should be given similar importance compared to other core functions such as marketing, sales, finance and HR. However, according to this model, CSR is a voluntary concept. Nevertheless, it should be noted that changing a consumer’s expectations has made this concept more of an obligation. This is due to the fact that consumers increasingly hold the view that corporations are directly responsible for the well being of the society and, therefore, should play their due role (Fernando, 2011). 2.2. Aim: To assess the effects of evolving and changing consumer expectations of corporate philanthropy on the shareholder and stakeholder’s primacy models of CSR 2.2.1. Objectives: To understand how the evolving consumer expectations has affected the CSR programs of Marks and Spencer. To determine the changes in consumer expectations in regard to corporate philanthropy. 2.2.2. Research questions For the purpose of attaining research objective, this study will make use of following research questions: Is the CSR program of Marks and Spencer part of the organization’s corporate strategy Is the CSR program of Marks and Spencer affected by the evolving consumer expectations of corporate philanthropy What areas of society are covered by the Marks and Spencer CSR program Does Marks and Spencer’s CSR program come under stakeholder’s primacy model of CSR 3.0 Literature Review The literature reviews enable the understanding of the topic in the context of different theories. The theories, which are brought under discussion usually exists in academic journals, books and other research dissertations The literature review will enable the research to determine the effects of customers’ expectations of corporate philanthropic initiatives on an organization’s primary CSR model. However, before delineating these effects, it is imperative that a clear understanding of the meaning and scope of CSR is made. Usually CSR referred to all the activities, which are conducted by a private organization for the well-being of the general public or community. These activities can relate to different social and environmental issues. The CSR activities do not differ from each other regarding the amount spent on each activity but on the basis of the way in which an organization indulges in that CSR activity (Werther Chandler, 2010). The importance of CSR and its im plications are vital for any global or national business. As a result, the changes in the consumer expectations have assumed vital importance for the nature of organization’s CSR model. Business concern for society is not a new concept but can be traced backed many centuries.. Initially, the activities, which are now categorized as CSR, were seen as merely corporate or business philanthropy. The perception and expectation from the consumer that companies or businesses are an important part of society and, therefore, has responsibility towards society originated in last few years. This led to the development of formal concepts of CSR (Carroll, 1999). Likewise, academic and scholarly work on CSR and corporate philanthropy started in the last century, which led to the belief that CSR is an obligation of every corporate entity. Bowen, who is considered the father of the modern concept of CSR, classified CSR as those activities, which enables businesses and companies to achieve ob jectives, which are desirable for any society (Bowen, 1953). This definition is very simplistic in nature and does not cover the entire spectrum of CSR activities. Davis (1960) sees CSR as a responsibility on the part of a firm, which forces it to admit to duties, which are present in areas beyond the domain of commercial interest. Resultantly, firms will be engaging in politics, community welfare, education and health. Walton (1967) sees CSR as an activity, which will cost the organization without any material gain for the business. Therefore, such activity must be done on a voluntary basis. From this concept, it can be seen that CSR was seen as a matter of moral duty instead of something, which could generate material gain for the organization. However, this consideration has started to change as many firms expect intangible returns from their CSR initiatives. The intangible initiatives can be in the shape of goodwill and creation of a friendly image in the public eye (Louche et a l., 2010). On the other hand, the prevalence of CSR in the modern world has made it necessary for the organization to perform CSR activities. In the case by which an organization decides not to participate in CSR initiatives, it risks losing its customer base. This can be attributed to constant expectations from the consumers for socially responsible behaviour from the companies. Such consumers have increasingly become socially and environmentally conscious and support only those firms, which are involved in CSR and in the provision of sustainable products. The importance of such customers for businesses can be gauged from the recent researches, which show consumer’s preferences for socially responsible firms (Lindgreen Swaen, 2010). One such study showed that the market of those customers, who live their life according to the new concepts of health and environment, is expected to grow to 30% alone in the US (Forster, 2007). The customers are increasingly expecting a great a mount of sustainability from the corporate entities. This is one of the new trends, which have originated in the customer’s way of thinking as far as corporate philanthropy. Initially, consumers’ view any activity, intended to bring positive in the society, as part of corporate philanthropic initiative. Such initiative was considered separate and discrete from organization’s core activities, where were the provision of products and services to customers. Now, such initiative, which comes under the domain of CSR, needs to be considered a core business activity and, hence, part of organizational corporate strategy. Therefore, the primary effect of the changing and evolving expectations of corporate philanthropy on the consumers is the incorporation of CSR model in the organization’s main strategy. This incorporation will enable the organization to provide products and services, which are up to the social and environmental standards. And at the same time, it will enable the organization to launch separate but related initiatives intended to bring positive change in the society. Any organization, which fails to perform this, can risk losing customer base within the market. Therefore, the CSR model has now become an integral part of corporate strategy of all large multinational organizations (Fernando, 2011). The effects of changing consumer expectations has led to the development of the concept of ‘sustainable development’. According it is viewed as the responsibility of businesses to conduct their core activities in such manner, which will not affect the ability of the future generation to meet their basic needs (World Commission on Environment and Development, 1987). It can be seen from this concept that sustainability in the organization’s activities has now become an integral part of the customers. An organization can fulfil this expectation by integrating the economic, social and environmental consideration in its corporate strategy. This will enable it to achieve sustainability in all aspects of an organization’s operations ( (Visser et al., 2007). Another effect of evolving consumers’ expectation of corporate philanthropy on organization’s CSR model is the adoption of concept of â€Å"Triple Bottom Line† (TBL) by the organization. Ac cording to such, it is the obligation of the organization to put its focus on three main aspects. The first is related to the responsibility of economic success. Secondly, it is related to the responsibility to the environment and thirdly is related to the responsibility of the individuals and the community in general (Elkington, 1998). With this concept, the business organization has transformed itself from a primary economic entity to an organization, which is responsible for fulfilling social and environmental needs of the society alongside achieving their objective of profit generation. This change in the approach of conducting business is attributed to the evolving consumer’s expectation of corporate philanthropy. In the past, any activity on the part of the corporation for the well-being of the community was looked as an initiative taken on the part of shareholders and the high-management. However, with the emergence of CSR, such activities have come under the domain of institutions. Now all activities, taken for the improvement of society have assumed institutional shape (Gainer, 2010). It is equally important to understand the reasons, which led to the evolution of consumers’ expectations of business philanthropy. One pertinent factor responsible for the change is the increase in consumers’ awareness. Consumer awareness has gone a long way in changing the perception of business activities of the corporations. Consumers have now increasingly become aware of their rights. Moreover, this awareness is usually backed by legal and regulatory support , which increases the overall bargaining power of consumers in relation to the organizations. This has enabled the consumers to hold expectations from the corporate entities to perform their due share in the well-being of society. If any organizations fail to perform its obligations, it will not only face legal repercussions but also risk losing consumers in the market. In addition to this, h igh competition in the market is also one of the factors responsible in the shift of customers’ expectations. High forces of competition in the market have required the organization to look for new avenues to build and sustain their competitive advantage. One such technique is through the creation of goodwill within the general public. And the best method for creating such goodwill is through CSR. Furthermore, the effects of culture on CSR expectations are also considerable. For instance, according to Matten Moon (2004), in Europe, the CSR is viewed more in terms of philanthropy than the US, where it is most likely viewed as institutional activity. This difference is primarily attributed to the dissimilarity in the institutional environment and cultural values of the regions. This is the reason, why organizations usually incorporate CSR initiatives in the corporate policies and programs. On the other hand, in Europe, it is mostly viewed as an informal business activity. This shows that customers’ expectations of corporate philanthropy have not matured in Europe as it has done in the US (Baden et al., 2011). For the clear understanding of the problem, it is also important to allow comprehension of the stakeholders’ primacy model of CSR. It is not sufficient to only understand the activities but, it is necessary to have a clear understanding of all the stakeholders, who are directly and indirectly involved in it. Overall, the CSR model is focused on the improvement of society. Resultantly, it should incorporate all the values of society (Carroll, 1979). On the other hand, there is another school of thought, which views CSR as entirely aimed at addressing the issues of different stakeholders in place of the entire society. One proponent of this school of thought is Clarkson (1995). According to Clarkson (1995), the activities including CSR of any business entity are aimed at fulfilling the needs of stakeholders. According to this concept, corporations are free from any obligation concerning society. Instead, there are only responsible for the welfare of the community, which is direc tly affected by their activities. Likewise, (Maignan et al., 2005) also supports this assertion. According to (Maignan et al., 2005), businesses and corporations are responsible for satisfying economic and noneconomic needs of the stakeholders. However, it is difficult to ascertain the exact boundaries of stakeholders especially in the case of multinationals, whose activities spread to different dimensions and areas of society. Nevertheless, the stakeholder model of CSR provides a framework, which can be used to analyze the relationship of the business with the society in the context of CSR (Carroll Shabana, 2010). This theory plays more a complementary role than conflict, when viewed in the milieu of CSR. This theory allows a better understanding of relationship between principal factors involved in the provision of CSR related initiative. According to this theory, corporate units can be better understood through the relationship of different actors, which have a stake in the oper ations of the business (Friedman, 1970). This means that the objectives of any CSR initiative taken by the organization are indirectly related to the primary goal of the organization, which is profit maximization. It means any CSR activity conducted by the organization will eventually increase the customer base for the organization and will subsequently translate in the form of higher returns for the organization. This approach creates a win-win situation for all stakeholders. The community gets the benefit from the CSR activities whereas shareholders and management of the organization receive benefits in the form of increased profits (Freeman, 1984). Theoretically, this model is very effective in transforming capitalism into serving the interest of different stakeholders, excluding shareholders. Within the framework of this theory, the implications of the evolving consumer’s expectations are considerable. The new set of consumer’s belief expects the organization to wo rk for the wellbeing of actors who do not come under the category of stakeholders. As a result, it has become necessary for the organization to redefine the boundaries of stakeholders and include all those actors within society, who are not directly related to the activities of the organization. The primary implication of this for the organization is increased cost related to CSR initiatives without any translations of returns for the organization. In other words, the organization fails to achieve something tangible from such initiative. Moreover, such initiative has departed from pure CSR and has returned to the scope of corporate philanthropy. Previously, only stakeholder’s interest was considered in the CSR program, which is regarded as vital for the existence and success of the organization. This concept also takes into account the importance of power dependent relationships, which suggests that an organization customizes its CSR program according to the power enjoyed by certain stakeholder groups over the firm (Pirsch, 2007). 4.0 Methodology 4.1 Research approach: The research approach adopted for this thesis is the case-based approach. The case study approach will provide profound understanding of the effects of changing consumer’s expectations on an organization’s CSR models. The case study approach is preferred because it allows the collection of in-depth information, which can be comprehensively analyzed in order to reach definite conclusions (Kumar, n.d.). This approach will also enable understanding of the problem in isolation, which is not possible with any other research approach (Bergh Ketchen, 2009). As a result, a comprehensive study of the case will be conducted, which will enable identification and analysis of the factors affecting the consumer expectation of corporate philanthropy on the stakeholder primacy model of CSR. Due to the nature of the case study, the research approach will be primarily qualitative in nature. This approach is ideal because it allows clear comprehension of the all the dimensions of the top ic under discussion (Maxwell, 2005). Therefore, the first stage of this research will consists of in-depth research and review of the relevant literature. The stage will also consist of the study of primacy models of CSR in the context of organizational strategy. This approach will enable the fulfilment of the objective of ascertaining the effects of fluctuating consumer’s expectations on the stakeholder primacy models of CSR. 4.2 Case selection This research will study the case of Marks and Spencer as a model organization for understanding and concluding the effects of evolving customer’s expectation on organization’s dominant models of CSR. The case study approach is ideal in the present scenario because it will allow the research to investigate the problem while retaining the holistic point of view, which is necessary for accurate results (Henn, 2009). The reason Marks and Spencer is selected rests in its long history of corporate philanthropy in the shape of CSR. Likewise, it is a large organization, which makes it representative for all other organizations. This case is also appropriate as it will lead the research to accurate theory development. It should be noted here that the fact the each business unit of Mark and Spenser develops its own CSR strategy makes it relevant for this research. This case will also allow the understanding and identification of the issues concerning the CSR model of Marks and S penser. CSR has an integral position in the organization of Marks and Spenser. This can be attributed to the founders of MS who intended to build sustainable and mutually beneficial relationships with all stakeholders including the community and employees. This model of CSR was implemented with the belief that it will ensure long-term success for the organization. MS launched a number of initiatives under its CSR model relating to education, health, environment and employability. This model has led to the creation of trustworthy images of the company in the general public and the community (Hallbauer, 2008). 4.3 Sample size This research will use a sample of 25 to 40 respondents. This size is ideal to reach a representative conclusion and at the same time eliminates bias in the research. The information from the respondents from the sample will provide additional data and perspective to the information derived from literature and theory review. 4.4 Data collection Primary data: In order to ascertain the effects of evolving customer’s expectations of corporate philanthropy, a large chunk of data will be collected from comprehensive primary research. The case study approach will allow triangulation of data from multiple sources, which will further allow a balanced understating of the problem under discussion. The primary data will be collected from semi structured interviews, which will provide insight into the thought process of the respondents being interviewed. The respondents will include the customers alongside employees of the organization, which will permit an incorporation of the view points of both sides. The questions for the interview are divided according to the respondent type. The following tentative and semi structured questions will be presented the customers: What areas should be targeted in the organization’s CSR strategy Have you witnessed any changes in the the CSR activities of the organizations in last 5 years Do you consider corporate philanthropy an integral responsibility of the organization On the other hand, managerial staff of the organization will be asked to follow main questions: How many changes have taken place in the scope of CSR activities of the organization How much of this change reflects the changes in the customer expectations from the organization’s CSR model How much organization’s philanthropy has been transformed into formalized CSR system Using these questions, this study will collect the relevant data, which will later be used in collaboration with the literature review to address the concerned topic. Secondary data: This research study will also make use of a variety of sources of secondary data alongside primary data, collected from interviews. The secondary data will consist of the website and annual reports of the concerned organization. In addition to this, academic journals and books relating to the topic will also come under the purview of this research. The purpose of the secondary data collection is to determine the effects of evolving customers’ expectations of corporate philanthropy on the organization’s primary CSR model. In addition to this, external reports originating from third party sources, such as the government, will also be used to provide all-encompassing analysis of the topic. The secondary data will enable a balanced understanding of the organization’s CSR model in the wake of evolving customer expectations from corporate philanthropy. 4.5 Pilot study The main objective of the pilot study was to ensure that the terminologies used in the research methodology are correct. As a result, the pilot study was conducted in the shape of interviews from a narrow range of respondents. The method used for the pilot study was a face-to-face to interview. This method enabled direct feedback from the respondents. In addition to this, the method also allowed the interviewer to ask relevant and pertinent questions, which were not present in the question guide, for the sole purpose of clarity. 4.6 Data analysis The data collected from the interview will consist of qualitative data. Therefore, it will not be possible to apply statistical principles and techniques, which can be applied to quantitative data, to extract trends and patterns. As a result, the information collected from interviews will be analyzed to deduce normative patterns for further understanding. However, for the purpose of categorization, the data will be coded and compared according to the research questions. The purpose of this activity is to identify any gaps in the research. In the case of identification of certain gaps, extended data collection will be conducted to eliminate any deficiencies. Moreover, the comparisons will also lead to the elimination of discrepancies before the final stage, when this data will be used to derive concrete findings. The main objective of the data analysis is to find the different dimensions of the topic under discussion. As the data in question primarily consists of primary information, it will provide more realistic picture of all aspects of the problem. Furthermore, this data analysis could also be used with the literature review, which will allow an incorporation of primary data with the theory development in the research finding stage (Miles Huberman, 1994). 5.0 Conclusion The purpose of this research is to assess the effects of the evolving customer expectations in regard to corporate philanthropy on the stakeholder’s primacy model of CSR. For this purpose, the case of Marks and Spencer is selected. Marks and Spencer has a long history of CSR and, therefore, provides a representative model for research study. This research will make use of qualitative data for the purpose of analysis and deriving conclusions. The qualitative data will provide normative insight into the problem, which will enable accurate assessment of the problem under discussion. This research will make use of both primary and secondary data. The primary data will be collected from semi structured interview, which will be conducted from the sample of 25 to 40 respondents. The respondents are divided into two categories in the form of consumers and employees of the said discussion. The data collected will be used in collaboration with secondary data. The secondary data will con sist of academic journals, books, websites and external reports. The secondary data will enable the analysis of primary data in a more comprehensive and balanced manner. With this research methodology, the research study intends to achieve its objective, which is to assess the effects of evolving and changing consumer expectations of corporate philanthropy on the shareholder and stakeholder primacy models of CSR. 6.0 References Baden, Tonne Meyer, 2011. The effect of context and type of corporate philanthropy on moral capital. Journal of Business Ethics . Bergh, D.D. Ketchen, D.J., 2009. Research methodology in strategy and management. Emerald Group Publishing. Bowen, H., 1953. Social responsibility of the businessman. New York: Harper Row. Carroll, A., 1979. A Three-dimensional conceptual model of corporate social performance. Academy of Management Review, 4(4), pp.497-505. Carroll, A., 1999. Corporate Social Responsibility: Evolution of a defnitional construct. Business and Society, 39, p.268–295. Carroll, A.B. Shabana, K.M., 2010. The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews, 12(1), p.85–105. Clarkson, M., 1995. The Toronto conference: Refections on stakeholder theory. Business and Society, 33(1), p.82–131. Council on Foundations, 1982. Corporate philanthropy: Philosophy, management, trends, future, background. Council on Foundations. Davis, K., 1960. Can business afford to ignore social responsibilities. California Management Review, 2(3), p.70–76. Elkington, J., 1998. Cannibals with forks: The triple bottom line of 21st Century business. Gabriola Island, Canada: New Society Publishers. Fernando, A., 2011. Business environment. Pearson Education India. Forster, T., 2004. Die grunen Yuppies. Werben Verkaufen, 51, p.45. Freeman, R., 1984. Strategic management: A stakeholder perspective. Boston: Pitman Publishing Inc. Friedman, M., 1962. Capitalism and freedom. Chicago: University of Chicago Press. Gainer, B., 2010. Corporate social responsibility. Third Sector Research, pp.187-200. Hallbauer, S., 2008. Retail marketing and new retail idea – Marks Spencer. GRIN Verlag. Henn, S.K., 2009. Business ethics: A case study approach. John Wiley Sons. Kumar, R., n.d. Research methodology. APH Publishing. Lindgreen, A. Swaen, V., 2010. Corporate social responsibility. International Journal of Management Reviews, 12(1), pp.1-7. Louche, C., Idowu, S.O. Filho, W.L., 2010. Innovative Csr: From risk management to value creation. Greenleaf Publishing. Maignan, I., Ferrell, O. Ferrell, L., 2005. A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing, 29(9/10), p.956–977. Matten, D. Moon, J., 2004. Implicit and explicit CSR: A conceptual framework for understanding CSR in Europe. ICCSR Research Paper Series, (29). Maxwell, J.A., 2005. Qualitative research design: An interactive approach. Sage Publications. Miles, M.B. Huberman, A.M., 1994. Qualitative data analysis: An expanded sourcebook. Sage Publications. Pirsch, J., 2007. A framework for understanding corporate social responsibility programs as a continuum: An exploratory study. Journal of Business Ethics, 70(2), pp.125-40. Urip, S., 2010. CSR strategies: Corporate Social Responsibility for a competitive edge in emerging markets. John Wiley Sons. Visser, W., Matten, D. Pohl, M., 2007. The A to Z of Corporate Social Responsibility: A complete reference guide to concepts, codes and organisations. London: Wiley. Walton, C., 1967. Corporate social responsibilities. Belmont, CA, USA.: Wadsworth. Werther, W.B. Chandler, D., 2010. Strategic corporate social responsibility: Stakeholders in a global environment. SAGE. World Commission on Environment and Development, 1987. Our common future. Oxford: Oxford University Press. Assessing the effects of evolving consumer expectations of corporate philanthropy on the shareholder and stakeholder primacy models of CSR. A case study of Marks and Spencer In other words, it involves spending organization’s resources for the benefit of society. It is usually done directly or through a company’s foundation. In some cases, donations are in the form of an organization’s facilities, products and services. The areas covered under corporate philanthropy consist of education, health, art and environment (Council on Foundations, 1982). On the other hand, CSR or corporate social responsibility is an enterprise level program designed to bring positive change in society. The primary effect of the evolution of consumer expectation on CSR is the incorporation of this concept into corporate strategy of such organizations. Likewise, the effect on the shareholder’s model of CSR is also considerable. The incorporation of the CSR model within corporate strategy enables the shareholder to enjoy returns from the CSR program of the organization. The returns usually manifest in the form of increased sales and profits, which resul ts from the goodwill created by the CSR program (Urip, 2010). One of the distinctive features of the CSR concept is the involvement and participation of all the stakeholders including shareholders, employees, customers, supply chain partners, community and government. This feature is the central point of the stakeholder’s primacy model of CSR. According to this model, the CSR incorporates the interests of the society at both the strategic and operational level. Furthermore, this concept also entails the interaction and relationship of all the key stakeholders in the context of CSR. This means that an integral aspect of CSR is the interaction of the organization with internal and external stakeholders. The internal stakeholders consist in the form of employees, top management and shareholders, whereas external stakeholders consist of government, non-government organization and community. The scope of issues that CSR covers ranges from the environment, economic and social faced by the community and society at large. The stakeholder’s primacy model on CSR also entails that CSR should be considered separate from the core operations and activities of the business. This means that CSR should be given similar importance compared to other core functions such as marketing, sales, finance and HR. However, according to this model, CSR is a voluntary concept. Nevertheless, it should be noted that changing a consumer’s expectations has made this concept more of an obligation. This is due to the fact that consumers increasingly hold the view that corporations are directly responsible for the well being of the society and, therefore, should play their due role (Fernando, 2011). 2.2. Aim: To assess the effects of evolving and changing consumer expectations of corporate philanthropy on the shareholder and stakeholder’s primacy models of CSR 2.2.1. Objectives: To understand how the evolving consumer expectations has affected the CSR programs of Marks and Spencer. To determine the changes in consumer expectations in regard to corporate philanthropy. 2.2.2. Research questions For the purpose of attaining research objective, this study will make use of following research questions: Is the CSR program of Marks and Spencer part of the organization’s corporate strategy Is the CSR program of Marks and Spencer affected by the evolving consumer expectations of corporate philanthropy What areas of society are covered by the Marks and Spencer CSR program Does Marks and Spencer’s CSR program come under stakeholder’s primacy model of CSR 3.0 Literature Review The literature reviews enable the understanding of the topic in the context of different theories. The theories, which are brought under discussion usually exists in academic journals, books and other research dissertations The literature review will enable the research to determine the effects of customers’ expectations of corporate philanthropic initiatives on an organization’s primary CSR model. However, before delineating these effects, it is imperative that a clear understanding of the meaning and scope of CSR is made. Usually CSR referred to all the activities, which are conducted by a private organization for the well-being of the general public or community. These activities can relate to different social and environmental issues. The CSR activities do not differ from each other regarding the amount spent on each activity but on the basis of the way in which an organization indulges in that CSR activity (Werther Chandler, 2010). The importance of CSR and its im plications are vital for any global or national business. As a result, the changes in the consumer expectations have assumed vital importance for the nature of organization’s CSR model. Business concern for society is not a new concept but can be traced backed many centuries.. Initially, the activities, which are now categorized as CSR, were seen as merely corporate or business philanthropy. The perception and expectation from the consumer that companies or businesses are an important part of society and, therefore, has responsibility towards society originated in last few years. This led to the development of formal concepts of CSR (Carroll, 1999). Likewise, academic and scholarly work on CSR and corporate philanthropy started in the last century, which led to the belief that CSR is an obligation of every corporate entity. Bowen, who is considered the father of the modern concept of CSR, classified CSR as those activities, which enables businesses and companies to achieve ob jectives, which are desirable for any society (Bowen, 1953). This definition is very simplistic in nature and does not cover the entire spectrum of CSR activities. Davis (1960) sees CSR as a responsibility on the part of a firm, which forces it to admit to duties, which are present in areas beyond the domain of commercial interest. Resultantly, firms will be engaging in politics, community welfare, education and health. Walton (1967) sees CSR as an activity, which will cost the organization without any material gain for the business. Therefore, such activity must be done on a voluntary basis. From this concept, it can be seen that CSR was seen as a matter of moral duty instead of something, which could generate material gain for the organization. However, this consideration has started to change as many firms expect intangible returns from their CSR initiatives. The intangible initiatives can be in the shape of goodwill and creation of a friendly image in the public eye (Louche et a l., 2010). On the other hand, the prevalence of CSR in the modern world has made it necessary for the organization to perform CSR activities. In the case by which an organization decides not to participate in CSR initiatives, it risks losing its customer base. This can be attributed to constant expectations from the consumers for socially responsible behaviour from the companies. Such consumers have increasingly become socially and environmentally conscious and support only those firms, which are involved in CSR and in the provision of sustainable products. The importance of such customers for businesses can be gauged from the recent researches, which show consumer’s preferences for socially responsible firms (Lindgreen Swaen, 2010). One such study showed that the market of those customers, who live their life according to the new concepts of health and environment, is expected to grow to 30% alone in the US (Forster, 2007). The customers are increasingly expecting a great a mount of sustainability from the corporate entities. This is one of the new trends, which have originated in the customer’s way of thinking as far as corporate philanthropy. Initially, consumers’ view any activity, intended to bring positive in the society, as part of corporate philanthropic initiative. Such initiative was considered separate and discrete from organization’s core activities, where were the provision of products and services to customers. Now, such initiative, which comes under the domain of CSR, needs to be considered a core business activity and, hence, part of organizational corporate strategy. Therefore, the primary effect of the changing and evolving expectations of corporate philanthropy on the consumers is the incorporation of CSR model in the organization’s main strategy. This incorporation will enable the organization to provide products and services, which are up to the social and environmental standards. And at the same time, it will enable the organization to launch separate but related initiatives intended to bring positive change in the society. Any organization, which fails to perform this, can risk losing customer base within the market. Therefore, the CSR model has now become an integral part of corporate strategy of all large multinational organizations (Fernando, 2011). The effects of changing consumer expectations has led to the development of the concept of ‘sustainable development’. According it is viewed as the responsibility of businesses to conduct their core activities in such manner, which will not affect the ability of the future generation to meet their basic needs (World Commission on Environment and Development, 1987). It can be seen from this concept that sustainability in the organization’s activities has now become an integral part of the customers. An organization can fulfil this expectation by integrating the economic, social and environmental consideration in its corporate strategy. This will enable it to achieve sustainability in all aspects of an organization’s operations ( (Visser et al., 2007). Another effect of evolving consumers’ expectation of corporate philanthropy on organization’s CSR model is the adoption of concept of â€Å"Triple Bottom Line† (TBL) by the organization. Ac cording to such, it is the obligation of the organization to put its focus on three main aspects. The first is related to the responsibility of economic success. Secondly, it is related to the responsibility to the environment and thirdly is related to the responsibility of the individuals and the community in general (Elkington, 1998). With this concept, the business organization has transformed itself from a primary economic entity to an organization, which is responsible for fulfilling social and environmental needs of the society alongside achieving their objective of profit generation. This change in the approach of conducting business is attributed to the evolving consumer’s expectation of corporate philanthropy. In the past, any activity on the part of the corporation for the well-being of the community was looked as an initiative taken on the part of shareholders and the high-management. However, with the emergence of CSR, such activities have come under the domain of institutions. Now all activities, taken for the improvement of society have assumed institutional shape (Gainer, 2010). It is equally important to understand the reasons, which led to the evolution of consumers’ expectations of business philanthropy. One pertinent factor responsible for the change is the increase in consumers’ awareness. Consumer awareness has gone a long way in changing the perception of business activities of the corporations. Consumers have now increasingly become aware of their rights. Moreover, this awareness is usually backed by legal and regulatory support , which increases the overall bargaining power of consumers in relation to the organizations. This has enabled the consumers to hold expectations from the corporate entities to perform their due share in the well-being of society. If any organizations fail to perform its obligations, it will not only face legal repercussions but also risk losing consumers in the market. In addition to this, h igh competition in the market is also one of the factors responsible in the shift of customers’ expectations. High forces of competition in the market have required the organization to look for new avenues to build and sustain their competitive advantage. One such technique is through the creation of goodwill within the general public. And the best method for creating such goodwill is through CSR. Furthermore, the effects of culture on CSR expectations are also considerable. For instance, according to Matten Moon (2004), in Europe, the CSR is viewed more in terms of philanthropy than the US, where it is most likely viewed as institutional activity. This difference is primarily attributed to the dissimilarity in the institutional environment and cultural values of the regions. This is the reason, why organizations usually incorporate CSR initiatives in the corporate policies and programs. On the other hand, in Europe, it is mostly viewed as an informal business activity. This shows that customers’ expectations of corporate philanthropy have not matured in Europe as it has done in the US (Baden et al., 2011). For the clear understanding of the problem, it is also important to allow comprehension of the stakeholders’ primacy model of CSR. It is not sufficient to only understand the activities but, it is necessary to have a clear understanding of all the stakeholders, who are directly and indirectly involved in it. Overall, the CSR model is focused on the improvement of society. Resultantly, it should incorporate all the values of society (Carroll, 1979). On the other hand, there is another school of thought, which views CSR as entirely aimed at addressing the issues of different stakeholders in place of the entire society. One proponent of this school of thought is Clarkson (1995). According to Clarkson (1995), the activities including CSR of any business entity are aimed at fulfilling the needs of stakeholders. According to this concept, corporations are free from any obligation concerning society. Instead, there are only responsible for the welfare of the community, which is direc tly affected by their activities. Likewise, (Maignan et al., 2005) also supports this assertion. According to (Maignan et al., 2005), businesses and corporations are responsible for satisfying economic and noneconomic needs of the stakeholders. However, it is difficult to ascertain the exact boundaries of stakeholders especially in the case of multinationals, whose activities spread to different dimensions and areas of society. Nevertheless, the stakeholder model of CSR provides a framework, which can be used to analyze the relationship of the business with the society in the context of CSR (Carroll Shabana, 2010). This theory plays more a complementary role than conflict, when viewed in the milieu of CSR. This theory allows a better understanding of relationship between principal factors involved in the provision of CSR related initiative. According to this theory, corporate units can be better understood through the relationship of different actors, which have a stake in the oper ations of the business (Friedman, 1970). This means that the objectives of any CSR initiative taken by the organization are indirectly related to the primary goal of the organization, which is profit maximization. It means any CSR activity conducted by the organization will eventually increase the customer base for the organization and will subsequently translate in the form of higher returns for the organization. This approach creates a win-win situation for all stakeholders. The community gets the benefit from the CSR activities whereas shareholders and management of the organization receive benefits in the form of increased profits (Freeman, 1984). Theoretically, this model is very effective in transforming capitalism into serving the interest of different stakeholders, excluding shareholders. Within the framework of this theory, the implications of the evolving consumer’s expectations are considerable. The new set of consumer’s belief expects the organization to wo rk for the wellbeing of actors who do not come under the category of stakeholders. As a result, it has become necessary for the organization to redefine the boundaries of stakeholders and include all those actors within society, who are not directly related to the activities of the organization. The primary implication of this for the organization is increased cost related to CSR initiatives without any translations of returns for the organization. In other words, the organization fails to achieve something tangible from such initiative. Moreover, such initiative has departed from pure CSR and has returned to the scope of corporate philanthropy. Previously, only stakeholder’s interest was considered in the CSR program, which is regarded as vital for the existence and success of the organization. This concept also takes into account the importance of power dependent relationships, which suggests that an organization customizes its CSR program according to the power enjoyed by certain stakeholder groups over the firm (Pirsch, 2007). 4.0 Methodology 4.1 Research approach: The research approach adopted for this thesis is the case-based approach. The case study approach will provide profound understanding of the effects of changing consumer’s expectations on an organization’s CSR models. The case study approach is preferred because it allows the collection of in-depth information, which can be comprehensively analyzed in order to reach definite conclusions (Kumar, n.d.). This approach will also enable understanding of the problem in isolation, which is not possible with any other research approach (Bergh Ketchen, 2009). As a result, a comprehensive study of the case will be conducted, which will enable identification and analysis of the factors affecting the consumer expectation of corporate philanthropy on the stakeholder primacy model of CSR. Due to the nature of the case study, the research approach will be primarily qualitative in nature. This approach is ideal because it allows clear comprehension of the all the dimensions of the top ic under discussion (Maxwell, 2005). Therefore, the first stage of this research will consists of in-depth research and review of the relevant literature. The stage will also consist of the study of primacy models of CSR in the context of organizational strategy. This approach will enable the fulfilment of the objective of ascertaining the effects of fluctuating consumer’s expectations on the stakeholder primacy models of CSR. 4.2 Case selection This research will study the case of Marks and Spencer as a model organization for understanding and concluding the effects of evolving customer’s expectation on organization’s dominant models of CSR. The case study approach is ideal in the present scenario because it will allow the research to investigate the problem while retaining the holistic point of view, which is necessary for accurate results (Henn, 2009). The reason Marks and Spencer is selected rests in its long history of corporate philanthropy in the shape of CSR. Likewise, it is a large organization, which makes it representative for all other organizations. This case is also appropriate as it will lead the research to accurate theory development. It should be noted here that the fact the each business unit of Mark and Spenser develops its own CSR strategy makes it relevant for this research. This case will also allow the understanding and identification of the issues concerning the CSR model of Marks and S penser. CSR has an integral position in the organization of Marks and Spenser. This can be attributed to the founders of MS who intended to build sustainable and mutually beneficial relationships with all stakeholders including the community and employees. This model of CSR was implemented with the belief that it will ensure long-term success for the organization. MS launched a number of initiatives under its CSR model relating to education, health, environment and employability. This model has led to the creation of trustworthy images of the company in the general public and the community (Hallbauer, 2008). 4.3 Sample size This research will use a sample of 25 to 40 respondents. This size is ideal to reach a representative conclusion and at the same time eliminates bias in the research. The information from the respondents from the sample will provide additional data and perspective to the information derived from literature and theory review. 4.4 Data collection Primary data: In order to ascertain the effects of evolving customer’s expectations of corporate philanthropy, a large chunk of data will be collected from comprehensive primary research. The case study approach will allow triangulation of data from multiple sources, which will further allow a balanced understating of the problem under discussion. The primary data will be collected from semi structured interviews, which will provide insight into the thought process of the respondents being interviewed. The respondents will include the customers alongside employees of the organization, which will permit an incorporation of the view points of both sides. The questions for the interview are divided according to the respondent type. The following tentative and semi structured questions will be presented the customers: What areas should be targeted in the organization’s CSR strategy Have you witnessed any changes in the the CSR activities of the organizations in last 5 years Do you consider corporate philanthropy an integral responsibility of the organization On the other hand, managerial staff of the organization will be asked to follow main questions: How many changes have taken place in the scope of CSR activities of the organization How much of this change reflects the changes in the customer expectations from the organization’s CSR model How much organization’s philanthropy has been transformed into formalized CSR system Using these questions, this study will collect the relevant data, which will later be used in collaboration with the literature review to address the concerned topic. Secondary data: This research study will also make use of a variety of sources of secondary data alongside primary data, collected from interviews. The secondary data will consist of the website and annual reports of the concerned organization. In addition to this, academic journals and books relating to the topic will also come under the purview of this research. The purpose of the secondary data collection is to determine the effects of evolving customers’ expectations of corporate philanthropy on the organization’s primary CSR model. In addition to this, external reports originating from third party sources, such as the government, will also be used to provide all-encompassing analysis of the topic. The secondary data will enable a balanced understanding of the organization’s CSR model in the wake of evolving customer expectations from corporate philanthropy. 4.5 Pilot study The main objective of the pilot study was to ensure that the terminologies used in the research methodology are correct. As a result, the pilot study was conducted in the shape of interviews from a narrow range of respondents. The method used for the pilot study was a face-to-face to interview. This method enabled direct feedback from the respondents. In addition to this, the method also allowed the interviewer to ask relevant and pertinent questions, which were not present in the question guide, for the sole purpose of clarity. 4.6 Data analysis The data collected from the interview will consist of qualitative data. Therefore, it will not be possible to apply statistical principles and techniques, which can be applied to quantitative data, to extract trends and patterns. As a result, the information collected from interviews will be analyzed to deduce normative patterns for further understanding. However, for the purpose of categorization, the data will be coded and compared according to the research questions. The purpose of this activity is to identify any gaps in the research. In the case of identification of certain gaps, extended data collection will be conducted to eliminate any deficiencies. Moreover, the comparisons will also lead to the elimination of discrepancies before the final stage, when this data will be used to derive concrete findings. The main objective of the data analysis is to find the different dimensions of the topic under discussion. As the data in question primarily consists of primary information, it will provide more realistic picture of all aspects of the problem. Furthermore, this data analysis could also be used with the literature review, which will allow an incorporation of primary data with the theory development in the research finding stage (Miles Huberman, 1994). 5.0 Conclusion The purpose of this research is to assess the effects of the evolving customer expectations in regard to corporate philanthropy on the stakeholder’s primacy model of CSR. For this purpose, the case of Marks and Spencer is selected. Marks and Spencer has a long history of CSR and, therefore, provides a representative model for research study. This research will make use of qualitative data for the purpose of analysis and deriving conclusions. The qualitative data will provide normative insight into the problem, which will enable accurate assessment of the problem under discussion. This research will make use of both primary and secondary data. The primary data will be collected from semi structured interview, which will be conducted from the sample of 25 to 40 respondents. The respondents are divided into two categories in the form of consumers and employees of the said discussion. The data collected will be used in collaboration with secondary data. The secondary data will con sist of academic journals, books, websites and external reports. The secondary data will enable the analysis of primary data in a more comprehensive and balanced manner. With this research methodology, the research study intends to achieve its objective, which is to assess the effects of evolving and changing consumer expectations of corporate philanthropy on the shareholder and stakeholder primacy models of CSR. 6.0 References Baden, Tonne Meyer, 2011. The effect of context and type of corporate philanthropy on moral capital. Journal of Business Ethics . Bergh, D.D. Ketchen, D.J., 2009. Research methodology in strategy and management. Emerald Group Publishing. Bowen, H., 1953. Social responsibility of the businessman. New York: Harper Row. Carroll, A., 1979. A Three-dimensional conceptual model of corporate social performance. Academy of Management Review, 4(4), pp.497-505. Carroll, A., 1999. Corporate Social Responsibility: Evolution of a defnitional construct. Business and Society, 39, p.268–295. Carroll, A.B. Shabana, K.M., 2010. The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews, 12(1), p.85–105. Clarkson, M., 1995. The Toronto conference: Refections on stakeholder theory. Business and Society, 33(1), p.82–131. Council on Foundations, 1982. Corporate philanthropy: Philosophy, management, trends, future, background. Council on Foundations. Davis, K., 1960. Can business afford to ignore social responsibilities. California Management Review, 2(3), p.70–76. Elkington, J., 1998. Cannibals with forks: The triple bottom line of 21st Century business. Gabriola Island, Canada: New Society Publishers. Fernando, A., 2011. Business environment. Pearson Education India. Forster, T., 2004. Die grunen Yuppies. Werben Verkaufen, 51, p.45. Freeman, R., 1984. Strategic management: A stakeholder perspective. Boston: Pitman Publishing Inc. Friedman, M., 1962. Capitalism and freedom. Chicago: University of Chicago Press. Gainer, B., 2010. Corporate social responsibility. Third Sector Research, pp.187-200. Hallbauer, S., 2008. Retail marketing and new retail idea – Marks Spencer. GRIN Verlag. Henn, S.K., 2009. Business ethics: A case study approach. John Wiley Sons. Kumar, R., n.d. Research methodology. APH Publishing. Lindgreen, A. Swaen, V., 2010. Corporate social responsibility. International Journal of Management Reviews, 12(1), pp.1-7. Louche, C., Idowu, S.O. Filho, W.L., 2010. Innovative Csr: From risk management to value creation. Greenleaf Publishing. Maignan, I., Ferrell, O. Ferrell, L., 2005. A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing, 29(9/10), p.956–977. Matten, D. Moon, J., 2004. Implicit and explicit CSR: A conceptual framework for understanding CSR in Europe. ICCSR Research Paper Series, (29). Maxwell, J.A., 2005. Qualitative research design: An interactive approach. Sage Publications. Miles, M.B. Huberman, A.M., 1994. Qualitative data analysis: An expanded sourcebook. Sage Publications. Pirsch, J., 2007. A framework for understanding corporate social responsibility programs as a continuum: An exploratory study. Journal of Business Ethics, 70(2), pp.125-40. Urip, S., 2010. CSR strategies: Corporate Social Responsibility for a competitive edge in emerging markets. John Wiley Sons. Visser, W., Matten, D. Pohl, M., 2007. The A to Z of Corporate Social Responsibility: A complete reference guide to concepts, codes and organisations. London: Wiley. Walton, C., 1967. Corporate social responsibilities. Belmont, CA, USA.: Wadsworth. Werther, W.B. Chandler, D., 2010. Strategic corporate social responsibility: Stakeholders in a global environment. SAGE. World Commission on Environment and Development, 1987. Our common future. Oxford: Oxford University Press.

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