Analysing Fashion Consumer Motivations for Shopping Online-data Essay

Analysing Fashion Consumer Motivations for Shopping Online-data analysis - Essay Example The paper "Analysing Fashion Consumer Motivations for Shopping Online-data analysis" investigates the motivations of the fashion consumer in the online shopping. This would therefore be quite ideal as it would stimulate he consumer demand by motivating them to go and make purchase concerning the products. The business entity would so realize better sales and hence optimize on the profit margins. Bearing in mind that the marketing is done online, it is important to reiterate that a large geographical coverage will be covered and this will therefore be quite beneficial to the firm as its products will be globally recognized and accessed by the various consumers. This will as well possibly stimulate the business to involve itself in globalization to enable all the consumers to enjoy the products without any shortage or failure. It is important to note that demography is a very broad classification that encompasses a lot within it. The variables that form the demographics include things to with the age of the customers, their sex or gender and any other component or category that make up a given population. These could be levels of education as well as the category of individuals in a given population based on status, religious believes status as well as the races of different individuals. In the paper, it can be clearly noted that the minimum age that was in the marketing exercise that to mean whose products are sold was the age if 15 years of age with the maximum age being over 55 years.